Laniakea-catamaran.com
LANIAKEA Landing Page Audit Report
Prepared by: Digital Marketing Consultant - SMS Plus Team
Audit Date: 11/01/2025
This audit evaluates the current performance, structure, and user experience of the LANIAKEA landing page and supporting web assets, with a focus on improving search visibility, lead conversion rate, and global authority in the luxury yacht market. Each section of this report outlines key issues, why they matter, and actionable recommendations prioritized for both developers and the SEO team.
Audit Goals & Strategic Focus
The goal of this audit is to provide a clear roadmap for optimizing the LANIAKEA web presence across four critical areas:
On-Page SEO
Metadata, headings, content quality, and keyword strategy
Off-Page SEO
Backlinks, authority signals, and competitive visibility
Technical SEO
Load speed, domain redirects, crawlability, and site architecture
CRO (Conversion Rate Optimization)
Lead capture, CTAs, user journey, and trust elements
By implementing these recommendations, the LANIAKEA landing page can achieve stronger rankings, higher engagement, and more qualified inquiries from global yacht buyers.
On-Page SEO Audit
1
Title Tag Analysis
2
Current Status
Current: "LANIAKEA power catamaran" (24 characters)
Issue: The title is too short and lacks target keywords such as "luxury," "yacht for sale," or "Latitude Yachts."
3
Why It Matters
The title tag is one of Google's strongest on-page ranking signals and the first thing users see in search results.
Recommendation: Update to a descriptive, keyword-rich title (60–80 characters):

Recommended: "LANIAKEA Power Catamaran Yacht for Sale | 88ft Luxury Catamaran by Latitude Yachts"
Meta Description Optimization
Current Meta Description
Current: "Power catamaran LANIAKEA luxury carbon catamaran combining cutting-edge design, performance, and ultimate comfort. Discover the next-generation power catamaran by Latitude Yachts."
Issue: Although descriptive, it lacks a clear call to action and keyword positioning near the start.
Why It Matters
Meta descriptions influence click-through rate (CTR) from search results.
Recommendation: Reword for clarity and engagement:
Recommended: Power Catamaran LANIAKEA for Sale – A luxury carbon-fiber yacht and catamaran combining cutting-edge design, high performance, and ultimate comfort. Discover the next-generation power catamaran by Latitude Yachts.
H1 Headline Missing Heading Structure (H1–H6)
Why Important: A clear heading hierarchy helps Google understand page content and improves accessibility.
Recommendation: Ensure there's only one H1 per page, targeting the main keyword (e.g., LANIAKEA Luxury Catamaran), and use H2–H3s for supporting topics.
Current Status
Current: None found (H1=0, H2=2).
Issue: There is no main H1 heading on the page. Only two H2 headings ("Short Specification," "Contact Us"), both lacking keywords.
Why It Matters: The H1 communicates the primary topic to search engines and users; without it, the page lacks thematic clarity.
Recommendation
Recommendation: Add one H1 containing your main keyword:

Recommended H1: "LANIAKEA – 88ft Carbon-Fiber Luxury Catamaran by Latitude Yachts"
Heading Hierarchy Issues
Issue
Page only has two H2s and no supporting subheadings.
Why It Matters
A proper heading structure (H1 → H2 → H3) improves both SEO and readability.
Recommendation: Add H2s for key sections (e.g., About LANIAKEA, Performance & Design, Interior Features, Specifications, Contact a Broker), with optional H3s for details.
Word Count in Home Page / Content Depth
Current Status
Current: ~66 words on homepage.
Issue: Content too thin to rank; search engines may view it as low-value.
Why It Matters
Google favors pages with in-depth, unique, and semantically rich content.

Recommendation: Expand to at least 400–600 words of well-structured text.
Example Structure of headings on Home page / main lead landing page:
Example Option 1: Content Structure
01
LANIAKEA Exterior Design – Sleek, Aerodynamic, and Crafted for Performance
02
LANIAKEA Main Salon – Luxury Yacht Interior by Latitude Yachts
03
LANIAKEA Master Cabin – The Ultimate Owner's Retreat on a Luxury Catamaran
04
LANIAKEA Guest Cabins – Elegant Spaces for Family and Friends
05
LANIAKEA VIP Cabin – Exclusive Luxury and Boutique Comfort at Sea
Example Option 2: Comprehensive Structure
About LANIAKEA A Revolution in Modern Yachting
Performance Meets Innovation
Exterior Design & Carbon-Fiber Engineering
Interior Layout Space, Light & Luxury Combined
Exceptional Comfort for Guests & Crew
Sustainability & Silent Operation Technology
Power & Propulsion BMW-Developed Waterjet Engines
Specifications at a Glance
Why Choose LANIAKEA
Latitude Yachts: Crafting the Future of Catamaran Design
Request Brochure or Arrange a Private Viewing
Contact a Yacht Broker for More Information
Duplicate Meta Descriptions and Low Word Count
The Problem
Issue: Multiple pages on the domain were found using the exact same meta description, with one repeated description appearing across 9 different URLs. This usually happens when template-based pages automatically copy the same meta content from the homepage.
Why It Matters
Why It Matters: Duplicates cause search engines to ignore metadata, harming rankings. Potential Consequences like, Loss of impressions for high-intent keywords. Reduced click-through rate (CTR) because users see generic, repetitive snippets. Googlebot crawls identical metadata instead of discovering new pages. In the worst cases, Google's algorithmic filters (like Panda or Helpful Content System) may classify your site as having low-quality, thin, or repetitive content.
Recommendation: Ensure each page has a unique, keyword-specific meta description reflecting that page's content.
Issue: Page lacks defined keyword focus.
Why It Matters:
Recommendation: We will conduct the keyword research to recommends which keywords to use as a primary and secondary.
Keyword Optimization, Keyword Targeting & Mapping
Keyword Optimization & Mapping involves identifying the most relevant and high-value search terms for the website and aligning them with the right pages and content sections. This ensures each page targets specific user intent and improves overall search visibility and ranking potential.
Observation
Without a keyword map, Google can't identify relevance. No keyword map in place.
Why Important
Without mapping, Targeting each page risks competing with others and missing opportunities to rank for high-intent terms.
Recommendation
We will conduct a keyword research to recommends which keywords to use as a primary and secondary.
2. Off-Page SEO Audit
Based on the domain audit, the LANIAKEA website currently shows no organic visibility, no ranking keywords, and only 8 backlinks from 3 referring domains. This indicates the site lacks SEO authority and requires a consistent, ongoing backlink-building strategy to strengthen domain trust, visibility, and overall Google ranking performance.
Competitor Domain Analysis
Overview of a competitor domain : Traffic, Visitors, Domain Authority, Backlinks, keywords
Why Important
High-quality backlinks improve domain authority and visibility and improve rankings.
Recommendation
We will Build backlinks from high authority website, yachting directories, and PR placements and diversify link profile.
3. Technical SEO Audit
Over the past 12 months, the website has attracted only 317 organic visitors, indicating that SEO Foundations strategies have not been effectively implemented.
Website Speed Issues
Report link : Website Live speed Report
Why Important
Page load time directly affects bounce rate and conversion.
Recommendation For Dev
Please check out the report , there you will find the details to improve the the overall speed of the web pages Website Live speed Report
Incomplete laniakea-catamaran.com
Domain & Redirect Configuration
What's Happening
Currently, only one version of the website is accessible:
All other versions fail to load:
  • http://laniakea-catamaran.com/
  • https://www.laniakea-catamaran.com/
  • http://www.laniakea-catamaran.com/
  • www.laniakea-catamaran.com
This means the domain is configured only for the secure non-www version.
The "www" version has no active DNS record or SSL certificate, and the "http" version is not redirected to HTTPS.
Why It's a Problem
User Experience Issue
Users who manually type www.laniakea-catamaran.com will see a browser error or blank page.
Broken Links
Any backlinks, social posts, or ads using "www" will lead to dead links.
SEO Fragmentation
Google sees each version (http, https, www, non-www) as separate properties without redirects, authority and indexing signals become fragmented.
Ranking Impact
This weakens SEO ranking potential, dilutes link equity, and may cause crawl inefficiency.
Conversion Rate Optimization (CRO) Audit
Live Chat & WhatsApp Integration
Observation: No instant communication option. No strong CTA visible in Hero section or users scrolling visible areas ("Contact Us" is generic).
Why Important: High-value leads often prefer direct contact over forms and A clear, action-oriented CTA improves lead generation.
Recommendation: Add one or tow CTA Button in Hero section and live chat widget and WhatsApp "Quick Connect" button for instant engagement and asking for their name and email to get started the live chat.
CTA Button Examples
such as:
ASK ABOUT LANIAKEA LY88
Request LANIAKEA Brochure
Book a Private Digital Tour
Chat with a Yacht Specialist (link WhatsApp, live chat)
Website Structural Issue: Fragmented Page Architecture
Observation:
The "Explore" section includes five separate clickable pages — Exterior, Main Salon, Master Cabin, Guest Cabins, and VIP Cabin each with its own URL, header image, and short description. These pages load individually, even though they all belong to the same yacht project (LANIAKEA).
The Issue Explained
Issue:
Each subpage contains very limited content (e.g., 100–200 words and a few images). This creates multiple thin-content pages that dilute SEO value and confuse Google's understanding of the main topic.
Instead of seeing one strong, content-rich page about the "LANIAKEA Yacht," search engines see five weak, disconnected pages.
Additionally, forcing users to load new pages for each section increases load time and breaks the immersive browsing flow, which can reduce engagement and conversions.
Why It's Important:
Search engines reward content depth and topical relevance.
Merging related information into a single, dynamic experience helps:
  • Improve SEO rankings for core keywords.
  • Increase user session time and reduce bounce rate.
  • Create a smoother, app-like browsing experience (no reloads).
Recommendation: Unified Experience
Recommendation:
Single-Page Design
Replace the current multi-page setup with a single-page "Explore LANIAKEA" section that uses tabs or clickable icons to switch between Exterior, Main Salon, Master Cabin, etc. /or merging the content in the home page.
Content Consolidation
This approach will combine all related content on one page, improving keyword density, semantic depth, and user engagement.
Seamless Navigation
instant transitions between sections (no page reloads).
SEO Optimization
Optimize internal linking and ensure each section's heading (H2/H3) is descriptive and keyword-rich
Lead Form Optimization & Conversion Flow
1
Issue
Key landing and explore pages do not include a visible lead capture form. Visitors are redirected to a separate contact page, which disrupts the conversion flow. Additionally, existing forms use a typing-based CAPTCHA, creating friction and lowering submission rates.
2
Why Important
Forms placed directly on high-traffic landing pages help capture leads instantly, reducing drop-offs and improving conversion rates. Simplified, user-friendly forms increase trust and submission completion.
3
Recommendation
Add a lead form directly within Explore and landing sections instead of redirecting users. Replace the current typing CAPTCHA with click-based options (e.g., multiple-choice selections) or reCAPTCHA v2 ,I'm not a robot, which is faster and reduces spam while maintaining user experience.
Visual Trust Elements
Observation
Limited trust indicators (no testimonials, awards, or media mentions).
Recommendation
If you have. Add yacht builder award badges, media logos, or client testimonials to enhance credibility.
Next Steps & Action Plan
Based on the findings from the LANIAKEA Landing Page Audit, here is the prioritized action framework to take actions. Each item has been assigned to either Developer (technical implementation) and or us as the Consultant (strategy, content, and SEO).
Developer, Technical Team Tasks
1
Fix Domain & URL Redirect Issues
  • Configure redirects for all non-www, http, and www versions to the secure canonical URL.
2
Update Website Structure (Explore Page Fix with Owner Approval)
  • Consolidate fragmented Explore section into one unified page with tabs or in-page navigation.
  • Merge thin pages or add dynamic section switching (no reload UX).
Developer Tasks Continued
1
Add Lead Capture Form to Key Pages
  • Embed quick lead form directly on home and explore pages and other pages .
  • Add call to action button in the navigation menu.
  • Removing typing CAPTCHA for now to see the spam email volume and after that if needed again we should use Google "reCAPTCHA v2."
2
Implement Live Chat & WhatsApp Integration
  • Add WhatsApp "Quick Connect" button and optional chat widget in the landing areas.
  • Make contact methods easily accessible from top sections. (We can Provide Support this if needed)
Developer Tasks Final Items
1
Add CTAs (Call-to-Action Buttons)
Insert high-converting CTA buttons in hero and section areas like:
  • "Ask About LANIAKEA"
  • "Book Virtual Tour"
  • "Request Full Brochure"
2
Improve Page Load Speed
Apply performance fixes outlined in the speed report (image compression, caching, CSS/JS minify, etc.) Please follow this https://pagespeed.web.dev/analysis/httpslaniakea-catamaran-com/wnsvmvrdsj?form\_factor=mobile report instructions for speed improvements . Our goal is to reach mobile speed 90 to 95 and Desktop 85 to 95+.
3
Add Multilingual Setup (Optional Phase)
Prepare for translation setup with language URL structure (e.g.,en/ /fr/, /de/) and UI toggle.
Provide Developer to add trust elements (testimonials, Awards badges, media features) for implementation.
SEO Consultant Tasks
Keyword Research & Mapping
  • Conduct full keyword discovery for primary and secondary terms across all pages.
  • Map keywords to landing pages based on search intent.
Optimized Meta Title & Descriptions
  • Write and provide optimized meta title and meta description for every key URL.
  • Submit metadata to Developer to implement.
SEO Consultant Tasks Continued
01
On-Page Content Expansion (Need Managements Approval )
  • Provide 400–600 words of SEO-optimized content for homepage and main Explore sections.
  • Improve H1-H3 content hierarchy and restructuring.
02
Backlink Strategy & Off-Page SEO
Build backlinks from high-authority sites, luxury publications, and PR directories, Business directors, high authority diversify backlinks.
03
CRO Enhancements & Visual Trust Elements
Provide CTA/button copy
Thank You
Thank you for the opportunity to review and refine the LANIAKEA digital presence. We appreciate your time and trust throughout this process.
If you have any questions or need clarification on any part of the audit, feel free to reach out we're here to support you and the development team every step of the way.
Looking forward to aligning on next steps and helping bring your online strategy to life.